The Biggest Dating Trends Happening this Cuffing Season | by OkCupid

DECREASE IN KINK

This year, there has been a notable decline in interest in kink and BDSM activities. When asked, 38% of singles on OkCupid this summer said they are kinky, 6% less than we saw during summer 2021. Factors such as shifting social norms or a focus on emotional intimacy may have contributed to this trend, suggesting that individuals are prioritizing connection over adventurous exploration.

MONEY MATTERS

In the era of looking for a man in finance, financial responsibility and stability is playing a big role in dating on OkCupid. Women on OkCupid are 38% more likely to say finances stress them out — more than their job, politics, and family or friends — compared to men, and many daters are looking for singles who are fiscally smart. Daters who keep a budget of their finances get 25% more Matches and have 16% more conversations on the app than those who don’t.

POLITICAL VIEWS ARE NOT AS DIVISIVE (FOR SOME)

Despite people being passionate and vocal about their personal views, they are more open than previous years to have healthy, respectable conversations with romantic partners — and even date people who might not vote the same way. On OkCupid, 68% of respondents said it’s not a deal breaker if their date is voting for a different candidate than they are in the 2024 presidential election. But members of each political party feel differently about this. Almost 7 in 10 (68%) of liberals on OkCupid said it’s a deal breaker if their date is voting for a different candidate, compared to 30% of conservatives and 16% of moderates.

WOMEN’S SPORTS ARE A TURN-ON

Women’s sports are experiencing a remarkable surge in popularity, fueled by increased visibility and support through media coverage and social media platforms. This growing interest not only highlights the incredible talent and dedication of female athletes but also inspires the next generation to participate in sports — and it’s becoming a deal maker for singles. Daters on OkCupid who watch women’s sports are getting 59% more Matches and having 42% more conversations on the app than those who don’t.

Now that you know what to expect this cuffing season, it’s time to update your dating profile! People who complete their OkCupid profile get 200% more matches, so what are you waiting for? Download OkCupid today.

Media contact: MichaelK@OkCupid.com