Web23 Sep 2024 · 9/23/2024 6:37 AM PT. Mars Inc. Uncle Ben of Uncle Ben's rice is no more -- the parent company of the food brand ditched its logo, rooted in racism, and even whittled down the name as well to ... Web23 Sep 2024 · The transition from Uncle Ben’s to Ben’s Original comes amid a broader movement about racial equality and heightened criticism of brands with origins rooted in racial stereotypes.

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Web23 Sep 2024 · Rebecca Shepherd. Uncle Ben's rice has kept its promise to 'evolve' in a bid to 'help end racial injustices' by changing the name to Ben's Original. On top of this, the brand … WebUncle Ben's was the creation of an ad agency. It is the original retail brand of Converted Rice, Ltd. of London which established in the US as Converted Rice, Inc. of Houston. The Huzenlaub process made rice which was more resistant to insects, easier to cook and modestly more nutritious than conventional polished, white rice. thomas r martin

Uncle Ben’s name ditched as Mars unveils Ben’s Original rebrand

WebUncle Ben’s rice will be rebranded after facing heavy criticism from anti-racism campaigners over its logo, which many suggested was a racial stereotype. Web8 Jan 2024 · Also known as parboiled rice, converted rice is made through the process of parboiling, or blanching, whereby food is cooked in boiling water and then immediately dunked in cold water to stop the cooking … Web24 Sep 2024 · The makers of Uncle Ben's rice have announced a brand revamp - changing its name and logo. The line of rice products, owned by global company Mars, has ditched its … uition equity bill for high school completers